Resume | Mysite 2

SAMANTHA PETERSON

EXPERIENCE

LOYOLA AD TEAM | NATIONAL STUDENT ADVERTISING COMPETITION, New Orleans, LA

BRAND STRATEGIST & MEDIA DIRECTOR (January 2021 – )

Developed an in-depth understanding of client’s brand to create an insight-driven creative brief
Utilized syndicated research and consumer insights to develop digital marketing strategies to meet client goals
Conducted focus groups and created surveys to develop strategies using key findings from primary research
Collected and analyzed consumer data, including demographics, preferences, and cultural trends (MRI-Simmons, Nielson)
Collaborated and built working relationships with the team’s creative, account, and production members

BRASS ROOTS FOOD, New Orleans, LA
BRAND MARKETING INTERN (August 2019 – January 2020)

Helped manage Instagram and Facebook accounts to increase brand awareness and followers
Curated food photography to be featured on social media channels to highlight the company’s products
Reached out to influencers and other food and beverage companies for partnerships and collaborations
Created emails on Mailchimp updating customers on new deals, sales, recipes, and blog posts

JAW MEDIA, Santa Rosa Beach, FL
SOCIAL MEDIA INTERN (May 2019 – August 2019)

Created captions, hashtags, and organized content for three businesses’ Instagram accounts
Reached out to influencers to do collaborations and partnerships on Instagram
Created spreadsheets and organized content for potential clients and influencers
Helped with photo styling and product photography for social media channels

CITY SURF FITNESS, New Orleans, LA

FRONT DESK EMPLOYEE (January 2019 – May 2019)

Greeted and responded to customer inquiries, requests, and issues in a timely, personable, and efficient manner to resolve any concerns
Utilized Mindbody application to check-in and add new customers to the studio
Contributed to a positive, empowering work environment by consistently performing assigned day-to-day responsibilities

RAW & JUICY LIFE, Seaside, FL

SALESPERSON & CASHIER (May 2016 – August 2016; May 2017 - August 2017; May 2018 - August 2018)

Handled cash register, organized inventory, labeled products, unloaded merchandise, and kept the store clean and organized
Greeted and educated customers about the store’s products and values
Responded to customers via telephone and email

LEADERSHIP

National Student Advertising Competition (NSAC), Loyola University New Orleans

BRAND STRATEGIST & MEDIA PLANNER (January 2021 – May 2021)

EDUCATION

LOYOLA UNIVERSITY NEW ORLEANS, New Orleans, LA (May 2021) Bachelor of Arts in Mass Communication

Concentration in Advertising

Minor in Marketing
GPA: 3.98; Summa Cum Laude, Dean’s list 7/7 semesters

Kappa Tau Alpha member 2021

SKILLS

General: Strategic Planning, Email Marketing, Media Planning, Feature Writing, Consumer Behavior

Insights Software: Adobe Photoshop, InDesign, Illustrator, Premiere Pro, Google Analytics, Microsoft Office Suite, Mailchimp

Social Media: Instagram, Facebook, Twitter, Snapchat, Pinterest